About Us

Welcome to JAELL, where couture fashion meets the spirit of the set-apart woman. Born in the vibrant city of Atlanta, our journey began officially in January 2018, but the roots of JAELL stretch back to a childhood dream. As a 7-year-old in Houston, Texas, I envisioned a brand that would later become synonymous with statement pieces for women who stand out.

Fashion started as a hobby and evolved into a lifelong passion. After moving to Atlanta and navigating the challenges of dropping out of college at 19, JAELL emerged as a prom gown brand. However, our destiny unfolded when we realized our calling as a global fashion house. Temporarily closing our doors, we relaunched in May 2021 as a couture, faith-based fashion brand, marking a transformative chapter.

Since the relaunch, JAELL has garnered attention from celebrities, stylists, TV networks, and more. From gracing red carpets to appearing in magazines and fashion blogs, we recently took the stage on the Tamron Hall Show.

At JAELL, we celebrate the power of individuality, crafting exquisite looks that embody the essence of each woman. Rooted in faith, confidence, and a commitment to stand out, we, as a female black-owned brand, are determined to leave an indelible mark on the couture/luxury space.

Our signature draped designs, vibrant styles, and purposeful messaging make every JAELL piece a work of art. Beyond creating exceptional clothing, we aspire to build a legacy. Fashion, to us, is an art form, and our meticulous craftsmanship ensures that every garment reflects elegance and sophistication.

Join us on this extraordinary journey as we redefine couture fashion, making a bold statement in the industry. JAELL is more than a clothing brand; we are a symbol of empowerment, inspiration, and the embodiment of what it means to be truly set apart. Experience the allure of JAELL and become part of our legacy.